Behind the Scenes

The Building of

FREE Dealer Websites


In a digital age where a website's performance can make or break a business, Auto Finance Technology Ltd has embarked on a mission to redefine the online presence for independent car dealerships. The launch of FREE Dealer Website solution we have called 'Storefront' marks a pivotal moment in our journey, symbolising more than just technological advancement—it represents a deep-seated commitment to the independent dealers who are the backbone of the motor trade. This is the story behind the creation of the Dealer Storefront solution, a testament to our dedication to levelling the digital playing field, at no cost to the dealer.

While our Dealer Website Storefront solution sets new standards in website performance and functionality for independent dealers, we're acutely aware that some dealerships seek a more bespoke digital presence. It's important to clarify that our mission with our Dealer Storefront isn't to compete with custom website providers, but to complement the spectrum of choices available to dealers.

Recognising the unique needs of each dealership, we are fully aware of some of the most skilled website providers, known for their bespoke design and customisation capabilities. These providers are equipped to offer bespoke sites and we have no plans to provide such service, there are plenty of great providers diving into the intricacies required to tailor a site that reflects the unique brand and aspirations of each dealer.

The Vision

The inception of Dealer Storefront began with a simple yet ambitious vision: to equip independent car dealers with a high-speed website that could not only compete with but outperform the digital storefronts of their competitors in speed and performance. Recognising that a powerful online presence is crucial for sales conversion, we aimed to dismantle the cost barrier, providing our solution completely free of charge. This decision wasn't just a business strategy; it was a clear message of support to the independent dealers that form the vibrant fabric of the auto trade community.

The Journey

Developing the Dealer Storefront solution was no small feat. It required months of meticulous planning, development, and testing by our dedicated MERN stack team. Our choice to use the MERN stack was strategic, favouring its flexibility, scalability, and the robustness it brings to web applications. Every line of code was written with two goals in mind: simplicity for the user, and powerhouse performance behind the scenes.

One of the greatest challenges was ensuring that the Dealer Storefront solution could deliver lightning-fast website load times without sacrificing functionality. In an era where speed is synonymous with efficiency, our benchmarks were ambitious. Drawing from industry studies, we knew that every millisecond of improvement could significantly boost customer engagement and conversion rates. Thus, our developers focused on optimising every aspect of the platform, from the ground up, to exceed these standards.

The Solution

Dealer Storefront emerged as a sleek, streamlined platform optimised for outstanding speed and performance. Its integration with Auto Trader Connect allows for real-time stock management directly from the dealer's Auto Trader portal, ensuring that inventory is always up-to-date. The Enquiry Hub centralises all website leads, enabling dealers to manage communications effortlessly, a feature that's particularly crucial for businesses aiming to maximise every sales opportunity.

Yet, it wasn't just about building a fast website; it was about crafting a comprehensive tool that dealers could rely on for growth. Features such as AutoTrader Valuations, Finance Applications in less than 60-seconds and integrating the AutoTrader Guide Price were meticulously integrated, designed to enhance user engagement and drive conversions.

Our Commitment

Offering the Dealer Storefront solution at no cost is a significant investment on our part, but one we're proud to make. It's a reflection of our commitment to independent dealers, providing them with a competitive edge in a market that's increasingly shifting online. This move isn't just about levelling the playing field; it's about setting a new standard for what dealers can expect from their technology partners.

As we prepare to roll out the Dealer Storefront solution, we're not just launching a product; we're embarking on a mission to transform the digital landscape for independent car dealerships. With over 900 dealers identified who are currently relying on outdated or basic website templates, our outreach has already begun. We're offering them a tool that not only meets their needs but exceeds their expectations, completely free of charge.

Performance & Ranking

In today's digital marketplace, the performance of a website significantly influences its Google search ranking and, by extension, its ability to attract and retain customers. Studies highlight a direct correlation between site speed and user engagement: the average page load speed among sites ranking on the first page of Google is a swift 1.65 seconds, a stark contrast to the slower average of 8.6 seconds across the board. This discrepancy underscores the competitive advantage that high-speed websites have, particularly in industries where decision-making is rapid, such as our sector.

Recognising this, our Dealer Storefront solution is engineered for peak performance, aiming to not just meet but exceed the industry benchmarks for speed. For instance, a reduction in load time by just 100 milliseconds can lead to a significant uptick in user engagement and conversion rates, as evidenced by Mobify's 1.11% increase in session-based conversions. In a landscape where a delay of mere seconds can lead to a 10% loss in users, as reported by the BBC, The Dealer Storefront's optimised speed ensures that independent dealers are equipped with a powerful tool to keep pace in the highly competitive online arena, enhancing both visibility and conversion potential

Looking Forward

The launch of the Dealer Storefront solution is just the beginning. As we move forward, our dedication to innovation, support, and the success of independent dealers remains unwavering. We're excited about the possibilities that the Dealer Storefront solution opens up for our partners and the industry at large. This is more than a platform; it's a promise—a promise to support, to innovate, and to drive forward, together.

At Auto Finance Technology Ltd, we're not just building technology; we're building partnerships, fostering growth, and redefining what's possible for independent car dealerships across the nation.

Auto Finance Technology Ltd, All Rights Reserved.

Registered in England: 15121835, ICO number: ZB593422

Newsroom | AutoFintech.co.uk | Privacy Policy | Inventory Ads