Concept to Development

The Auto Finance Technology Path to Innovation


Several months ago, the concept of Auto Finance Technology emerged from a simple yet profound desire to create a technology platform that put simply sells cars! Whether that be handling leads from marketplaces of potential buyers, completing part exchange valuations or generating finance proposals.


We looked at existing technologies, that we have all had the pleasure, or displeasure of using, and we knew we could do better!

At the forefront of our thinking, design and innovation was one of our Directors, having extensive experience in the inner circle of the big players in our industry and now an independent dealer himself in his own right.

The idea was born and so simple! Let our mission be to ensure that independent dealers are not only participants, but leaders. When it comes to technological advancements and digital tools, independents frequently find themselves on the outside looking in, sidelined by solutions that cater primarily to the larger players.


Our goal will be to ensure that era is over, In fact, let's turn the tables so significantly that the big names will now need to pedal like mad to keep pace. Or, if they're lucky enough to be as advanced, let's give the independents the peace of mind knowing that they will be paying well over the odds for their technology—unlike those who partner with us, who enjoy access to cutting-edge solutions without the premium price tag.

Today, as we stand on the cusp of our Beta launch, we thought it's time to share some insights to our strategy and journey. So here goes to our first blog post, 7 months since we registered the company.

Are we Crazy? Our decision to make 90% of our software FREE!

We will make 90% of our software available for free. This isn't just about getting our name out there; it's about giving every independent dealer access to the top tech. We believe in providing top-notch technology without the top-shelf price. This way, smaller dealers can stand toe-to-toe with the big players, using the same sophisticated tools, without draining their budgets.

The small portion of our software that's paid is packed with extra value, designed for dealers ready to take their business to the next level.

We're banking on the fact that once dealers see how our free tools can transform their operations, they'll want even more power at their fingertips. Plus, with more dealers using our platform, we get better insights into how to serve them best, which, in turn, helps us keep improving and growing. In essence, our success is directly tied to the success of the dealers we aim to serve.

We embraced remote working and pulled together the best talent pool

We wholeheartedly embrace remote working as the heartbeat of our modern, innovative culture. Our team, scattered across the globe, thrives in a digital ecosystem that champions flexibility, creativity, and collaboration. This approach not only allows us to tap into the best talent worldwide, but also fosters a dynamic work-life balance that fuels productivity and satisfaction. By leveraging cutting-edge technology and fostering a strong sense of community online, we turn geographical distances into strengths, ensuring our team remains connected, inspired, and engaged.

Celebrating Milestones

Achieving ISO 27001 Certification and Cyber Essentials Certification underscores our unwavering commitment to data security and integrity. These accomplishments highlight our systematic approach to protecting both company and customer data, setting a benchmark for operational excellence.

Empowered by Amazon Startups Initiative

Our inclusion in the Amazon Startups Initiative, Amazon Activate, has been a pivotal aspect of our journey. This partnership not only validates our innovation but also equips us with the resources to scale our solutions effectively. Access to AWS services, coupled with Amazon's technological expertise, ensures that our platform remains at the forefront of the industry.

Innovative Product Offerings

The development of the AutoFintech Portal and its modules like the Enquiry Hub and Finance Accelerator CRM during these seven months is nothing short of remarkable. These innovations represent the cutting edge of technology in the motor trade industry, designed to streamline operations and enhance sales outcomes.

Alpha Phase Success

Our journey has already seen remarkable milestones. A standout success story is our collaboration with Future Car Credit, a motor finance brokerage that transitioned from daily calls to weekly catch-ups, underscoring the efficiency and impact of our system. Their continued partnership through our Alpha phase is a testament to the platform's effectiveness and our collective vision for the future of automotive finance.

Fostering Prestigious Partnerships

Our recent partnership to power a major new car search platform, which is poised to reach 75% of the UK adult population, illustrates our capacity for impact and scale. This collaboration not only amplifies our reach but also enriches our ecosystem, offering dealerships cost-efficient advertising and brokers a seamless flow of finance proposals.

Looking Ahead: The Beta Launch and Beyond

As we approach our Beta launch, the excitement within Auto Finance Technology is palpable. This next phase is more than just a milestone; it's a leap towards realising our vision of transforming automotive retail technology. Our journey thus far has been one of challenges turned into opportunities, of distances made inconsequential by technology, and of a shared mission that binds us, regardless of geography.

In these seven months, we have not just built a platform; we have ignited a movement towards a more inclusive, efficient, and technologically advanced automotive retail industry. As we move forward, our sights are set on not just dominating the independent dealer market but redefining the sector, one innovation at a time.

Auto Finance Technology Ltd, All Rights Reserved.

Registered in England: 15121835, ICO number: ZB593422

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