Automation software for motor dealers

The ultimate AI & automations

platform for car dealerships

Fuel your dealership with cutting-edge software & top tier support to help you

achieve greater levels of automation and sell more cars

We integrate with leading software

First-of-its-kind App Store for dealers

Our suite of tools works together seamlessly to provide a smooth and efficient workflow for car dealers. With a whopping 500,000+ lines of code, 10,000+ hours of development, and 300+ days of teamwork behind us, we're excited to share that we're shifting gears from Alpha to Beta. This means we're ready to open our doors to even more dealerships looking to turbocharge their business!

All In One Solution

From generating and managing leads to processing finance applications and running targeted advertising campaigns, each module plays a vital role in enhancing your operations. You can handle everything from a single platform, making your job easier and helping you serve your customers better.

Comprehensive Platform

Our ecosystem includes four main modules: Enquiry Hub, Finance CRM, Storefront Site, and our Inventory Ads. Together, they create a powerful solution to boost efficiency and customer engagement.

When it comes to technological advancements and digital tools, independents frequently find themselves on the outside looking in, sidelined by solutions that cater primarily to the larger players. That era is now over

  • Enquiry Hub
  • Finance CRM
  • Storefront Site
  • Inventory Ads
Enquiry Hub

Manage all your

leads in one place

With the Enquiry Hub, say goodbye to the days of juggling multiple platforms to track down and respond to leads. Our platform simplifies lead management by bringing everything into a centralised location, making it easier for your team to stay on top of potential sales opportunities.

Enquiry Hub is here to turbocharge your dealership's lead management, making sure you're always ahead of the game and never missing a beat. Say goodbye to the days of juggling multiple platforms to track down and respond to leads. Our platform simplifies lead management by bringing everything into a centralised location, making it easier for your team to stay on top of potential sales opportunities.

 Connect all your channels with enquiry hub

Unified Inbox

Bring all your chats into one neat, easy-to-navigate space. That's right, no more juggling between platforms or missing out on potential sales because you didn't see a message in time

And here's the kicker—push notifications! These bad boys make sure you're always in the loop, instantly alerting you to new enquiries. It's like having a sixth sense for sales opportunities

But wait, there's more. The Enquiry Hub isn't just about chatting; it's about teamwork. With its built-in chat functionality, you can throw tasks around like a pro, assigning them directly within conversations. This means your team can coordinate like a well-oiled machine, responding to leads swiftly and boosting your sales process and customer engagement to new heights.


First Response Time

Prompt and efficient responses to customer inquiries are integral to the success of any dealership. The ability to engage with potential buyers quickly can make all the difference in converting leads into sales

Finance CRM

Streamline your Proposals, Connect with Lenders, or Brokers & Amplify Conversions

Streamline your finance process like never before with our Finance Accelerator CRM for finance applications. Effortlessly send proposals to multiple lenders by entering information just once, or seamlessly capture finance applications directly from your website with our quick, 60-second application form.

Accelerate Your Finance Penetration - Drive Up Profits

Highly converting

60-second application

The CRM serves as a vital link between dealers and their financing partners, facilitating the effortless management of finance proposals generated by the Finance Accelerator application form.

With this integration, dealers can efficiently connect with lenders, streamline proposal submissions, and manage the financing process from start to finish, all within a unified platform. This combination not only enhances the financing journey for customers, but also significantly improves operational efficiency for dealers, making it easier than ever to close deals and satisfy customer financing needs.

Manage all your notes, tasks, emails, WhatsApp messages, SMS, and documents in one place

Storefront Site

Drive More Leads with our Dealer Website

Dealer Storefront

Your dealership deserves a high-performance website that's as powerful as it is easy to manage. Our Dealer Storefront Site solution offers just that—seamless integration, lightning-fast performance, and advanced lead conversion capabilities designed specifically for vehicle inventory advertising.

Generate and Convert Leads

Site performance is crucial for Google search rankings. While the average website takes around 8.6 seconds to load on mobile devices, our websites are optimised to load at an impressive speed. Faster load times mean better user experience and higher conversion rates.

Our Dealer Storefront solution is designed to capture and convert leads. Our sites are optimised for lead generation with features like part exchange valuation requests and WhatsApp chats. We track every visitor, button press, and lead form completion with advanced user tracking. All leads generated through your website are forwarded to EnquiryHub and FinanceHub, ensuring a streamlined process for managing and following up with potential customers.

Maximise Conversions with Advanced Tracking

Using vehicle inventory-specific pixels, our advanced tracking capabilities ensure you capture every lead and conversion opportunity. According to Meta, the correct use of conversion tracking can increase sales by up to 13%. Our system is designed to leverage these insights, helping you maximise your marketing efforts.

Site performance is one of the most important factors in Google search rankings‍. The average website takes around 8.6 seconds to load on mobile devices. The average page load speed among sites ranking on page one of Google is 1.65 seconds

Inventory Ads

Rev Up Your Sales with Vehicle Inventory Ads

Capture the attention of eager car shoppers like never before with our hassle-free, autopilot advertising service. Our system effortlessly showcases your dealership’s inventory to a broad audience of in-market buyers, employing advanced targeting techniques. We focus on the shoppers that matter most—those in your local area actively seeking their next vehicle, ensuring your ads reach the most interested eyes.

Set your campaign dates, your budget, and press launch—it's as easy as that. No experience or marketing expertise required

No need to manage business manager accounts, obtain stock feeds in multiple formats, or handle tracking and conversions

Our vehicle detail landing pages are optimised to track every event on your website, feeding this back to the ad platform for maximum conversions.

Drive More In-Market Vehicle Buyers with Multichannel Inventory-Specific Advertising

A Set-It-And-Forget-It Advertising Solution

Our approach is designed to be both simple and efficient. By automating ad creation and targeting the right customers without the need for dedicated account managers, we offer a streamlined, cost-effective solution perfect for dealerships aiming to boost their enquiries with minimal fuss.

This tool is specifically designed for car dealers, eliminating the need for an agency. We have a single interface to push your inventory to an in-market audience who have been shopping for similar vehicles near your dealership across multiple channels such as Google, Facebook, TikTok, SnapChat, and more. We make vehicle inventory advertising easy by handling all the technical details.

Omnichannel Vehicle Inventory Advertising

The average person uses 8 social media channels and spends 3 hours per day on social media. Highly targeted Automotive Inventory Ads help you tap into this vast audience, targeting potential car buyers where they spend their time online

  • Facebook & Instagram
  • TikTok
  • SnapChat
  • Pintrest
  • Google Inventory Ads
Facebook & Instagram

Reach car shoppers throughout their buying journey with Facebook and Instagram ads. Leverage Meta's targeting options to hone in on local in-market car shoppers who match your ideal customer profile. Studies have shown that Facebook ads can achieve up to 152% ROI for dealerships.


As part of a cutting-edge ad format Alpha test launched in February 2024, Automotive Inventory Ads on TikTok leverage your vehicle feed to create dynamic ads. These ads target in-market users, showcasing specific models or offers to an audience where 83% are over 18 and 34% are over 25.


Dynamic vehicle inventory ads on SnapChat utilise powerful data-driven targeting. With 82% of users over 18 and 51% over 25, SnapChat provides a prime opportunity to reach new generations of car buyers.


Launch fully optimised Pinterest advertising campaigns. Turn your dealership’s new vehicle inventory into “Pin” ads that proactively prospect and retarget in-market auto shoppers. About 47% of active users on Pinterest are 18+ and are looking to buy a new/used vehicle in the next 6 months. Additionally, 87% of the user base is interested in connecting with local businesses, which is 3x more likely than competitors.

Google Inventory Ads

Reach a highly qualified audience for vehicle shopping by listing your dealership’s new and used vehicle inventory on Google’s platform. Vehicle ads are a performance-focused lower funnel ad format, allowing you to promote your entire inventory to interested customers shopping for vehicles on Google. These ads leverage Google’s powerful search algorithms to match your inventory with users actively searching for similar vehicles, driving highly targeted traffic to your dealership.

Set it, and forget it solution

Capture the attention of car shoppers and boost your sales with our cutting-edge, easy-to-use vehicle inventory ads


Our self-service tool lets you set your budget and choose the advertising platforms, then promotes your real-time inventory to in-market customers.

No markup on spend

Save on agency fees with our automated system, perfect for dealerships looking to boost enquiries with minimal fuss and maximum impact

Reach and Convert In-Market Car Buyers

What are Automotive Vehicle Inventory Ads?

Automotive Inventory Ads (AIA) are dynamic advertisements that use your dealership's live vehicle inventory to create targeted ads. These ads are designed to reach in-market car buyers on various digital platforms, showcasing your real-time stock to potential customers.

How Does This Work?

By integrating your vehicle inventory feed into our system. We handle the setup, catalogue maintenance, and real-time updates, ensuring your ads always reflect your current inventory. These ads are then displayed on multiple platforms such as Google, Meta (Facebook & Instagram), TikTok, SnapChat, and Pinterest, targeting users based on their search behaviour and online activity.

Why are Automotive Inventory Ads effective?

Automotive Inventory Ads are effective because they target users who are actively looking for vehicles. By using data-driven targeting, these ads reach potential buyers who are in the market, increasing the likelihood of converting ad views into sales. Personalised ads can increase conversion rates by up to 10 times compared to non-targeted ads.

What platforms can I use for Automotive Inventory Ads?

Google, Meta (Facebook & Instagram), TikTok, SnapChat, and Pinterest. Each platform has its own unique audience and format requirements, which we manage to ensure optimal performance.

How does your solution simplify the advertising process?

Our solution simplifies the advertising process by handling all technical aspects, including feed setup, catalogue maintenance, event tracking, and campaign management. With our platform, you can preview ads, set budgets, and schedule campaigns from one portal, streamlining the entire process.

What is involved in setting up Automotive Inventory Ads myself?

Setting up Automotive Inventory Ads yourself involves creating and maintaining a real-time stock feed for multiple platforms, managing feed updates, setting up accurate event tracking, and logging into each platform to manage campaigns individually. This process is complex and time-consuming, requiring detailed technical knowledge.

How do Automotive Inventory Ads target in-market car buyers?

Automotive Inventory Ads target in-market car buyers by using data from users' search history, online behaviour, and demographic information. This precise targeting ensures that your ads reach users who are actively searching for vehicles, increasing the chances of conversion.

Can I track the performance of my Automotive Inventory Ads?

Yes, our platform includes comprehensive tracking and reporting tools. You can monitor the performance of your ads, including impressions, clicks, and conversions, to ensure your campaigns are achieving the desired results.

Turbocharge your dealership with

Take your dealership further

with plug & play integrations

Centralise Leads, Automate Finance, and Optimise Advertising Spend

This first-of-its-kind App Store is not just a collection of tools; it's a bespoke solution that acknowledges and celebrates the independent dealer. It's about levelling the playing field, offering cutting-edge resources that were once the exclusive domain of the big names.

Introducing our core products

Part of the AutoFintech Family

About Us

ISO 27001 Certification: This international standard for information security management systems (ISMS) underlines Auto Finance Technology Ltd.'s commitment to the highest standards of data security and integrity. Achieving this certification demonstrates a systematic and ongoing approach to managing and protecting company and customer data.

Cyber Essentials Certification: Backed by the UK's National Cyber Security Centre (NCSC), this certification showcases Auto Finance Technology Ltd.'s dedication to cybersecurity. By meeting the Cyber Essentials benchmarks, you prove your commitment to protecting against a vast array of the most common cyberattacks.

Prestige Partnerships: Auto Finance Technology is to power the upcoming launch new car search platform, it's part of a huge brand that collectively reach 75% of the UK Adult Population, Dealerships will be able to benefit from cost-efficient advertising at scale. Integrated brokers will benefit from receiving finance proposals from their dealers. 

Innovative Product Offerings: The AutoFintech Portal and its associated modules, such as Enquiry Hub, our Finance Accelerator CRM, and Workflow Automations, represent cutting-edge technology designed to streamline operations and improve sales outcomes in the motor trade industry. These products not only enhance efficiency and productivity but also position Auto Finance Technology Ltd. as a leader in technological innovation within the sector.

Part of the Amazon Startups Initiative: A pivotal aspect of our credibility is underscored by our inclusion in the Amazon Startups Initiative, Amazon Activate. This prestigious programme is designed to empower startups through access not only to substantial credits in AWS services but access to Amazon's technology resources, tools, and expertise. Being part of Amazon Activate not only validates our technological innovation and business model but also provides us with the resources and support to scale our solutions more effectively. Through this initiative, we gain unparalleled access to cloud computing services, training, and global infrastructure offered by Amazon Web Services (AWS), ensuring our technology remains at the cutting edge of the motor trade industry. This partnership is a testament to our forward-thinking approach and commitment to leveraging the best in technology to serve our clients.

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